Join the AIGA for an inspiring evening of letterpress history and art with Jim Sherraden of Nashville’s Hatch Show Print. Founded in 1879, Hatch is one of the oldest working letterpress shops in America. In 1984, Jim arrived at Hatch to find it was losing money and headed toward bankruptcy. Through hard work and creativity, Jim became one of the leading components that turned Hatch into a successful, world-renowned print shop. Hatch Show Print has produced work for clients such as CNN, Jason Mraz, Merle Haggard, Modest Mouse, BB King and Willie Nelson.
Jim Sherraden, designer, manager, and archivist at Hatch Show Print since 1984, comes to us from Nashville to share the design values and imprint of Hatch Show Print. His slide lecture will cover the company’s colorful history, emphasizing its devotion to letterpress hand-set printing in an era of digital media. Introduction by Austin designer Marc English. Since 1879, Hatch Show Print has been using the same hands-on, authentic process. They have designed and printed posters in Nashville, Tennessee for legends such as Johnny Cash, Elvis Presley, R.E.M., Pearl Jam, the Beastie Boys and more. Hatch Show Print is akin to Austin's business culture in that it is a locally developed business started by creative passion. Jim Sherraden is author of the book "Hatch Show Print: The History of a Great American Poster Shop," which presents their experimentation in graphic design at its finest. He will be signing books and posters available at the event for $10 so bring cash!
Jim will also be teaming up with the Mandate Press so that you can have a hands on Hatch experience. Space is very limited so get your spot quick. Click here for more info about the workshop