AIGA SLC Speaker Series: Amy & Jennifer Hood

Despite what they say, we think you should be able to judge a book by it’s cover. Bring your idea, your chorus, your plot line to us, and we will work with you to create a dynamic means of communicating your unique brand story. Let us be the herald on your soapbox. We’re here to make you shine on. Hoodzpah Design Co., founded in 2011, has had the pleasure of doing just that for brands and companies like Google, Disney, Vox, Hot Wheels, the Tribeca Film Festival, The History Channel, Stella Artois, as well as many amazing start-ups and local businesses.

Jennifer and Amy Hood, the founders of Hoodzpah, are co-authors of “A Hoodrat’s Guide to Starting A Design Business” and can be found teaching a class on the subject of how they started their design firm at Laguna College of Art & Design. Cultivating a transparent design community with a free flowing stream of knowledge inspired Amy and Jennifer and a formidable list of their creative friends to found #ConnectingThings, a monthly creative meet up and knowledge forum congregating in Southern California, Louisville, and Brooklyn.




Amy Hood is one half of the founding twin freak show that started Hoodzpah. When she is not racking in unsuspecting prey at the pool hall or spewing stats at bar patrons unlucky enough to have cast bad light on the name of Kobe Bryant, Amy is dreaming of motorcycles and classic cars, painting portraits of her misfit band of friends, wailing along to honky tonk love songs, and Instagramming the pants off the world. Don’t let her button nose or pocket-size fool you, that tattoo on her middle finger is real and it can only mean one thing. She is a co-founder of the So.Cal and Brooklyn creative meet up, #ConnectingThings.



Jennifer Hood is a mildly tortured creative based out of Newport Beach, CA. She is the co-founder of Hoodzpah Design, a branding firm for design-driven companies. With twin sister and co-founder Amy Hood she recently created a goods company called Odds and Sods (bandanas, pins, prints and other unnecessary necessaries). She is also a confounder of #ConnectingThings, an offline and online creative community with chapters in 4 states. Besides business as usual, she’s fond of sawing on her cello, falling under Netflix’s spell, reading smelling an issue of Esquire, and singing a pitchy rendition of Toto’s “Africa” at the local karaoke bar. According to The Velvet Underground, Jenny’s life was saved by rock ‘n’ roll. That’s disputable.

Hoodzpah is an adapted spelling of the Yiddish word chutzpah, which is used to express admiration for nonconformist but gutsy audacity. The word is pronounced hood-zpuh with a kind of a throaty “h” sound.

When & Where
Wed, Oct 19, 2016 6:30 PM - 9:30 PM MDT
Publik Coffee Roasters
975 South West Temple
Salt Lake City, UT 84101