Delve deeper into design and join AIGA Salt Lake City book club dedicated to design on Tuesday, April 28th. Our first book discussion will be on “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier. 6:30 PM at Finca. The event is free for members, and $5 for non-members to attend. Light bites to be provided by AIGA.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
Combine your love of reading and design with the AIGA Salt Lake City Book Club!
You can purchase the book here.