Delve deeper into design and join the first-ever AIGA Salt Lake City book club dedicated to design on Monday, March 16th. Our first book discussion will be on “The Design of Everyday Things” by Don Norman. 6:30 PM at Finca. The event is free for members, and $5 for non-members to attend. Light bites to be provided by AIGA. 

"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time."

Combine your love of reading and design with the AIGA Salt Lake City Book Club! 

You can purchase the book here.